Do You Stand Out From The Crowd?

How do you stand out from the crowd?

I don’t mean dying your hair purple or anything quite so dramatic, what I do mean is how you differentiate yourself in the market place. What makes you special and different from everyone else out there?

If you are like many of the women I know who struggle with differentiating themselves from their competitors then here are some ideas to encourage you to think about and determine your USP- Unique Selling Proposition.

Let’s start off with you.
Growing up we are often told to not be selfish and stop thinking about ourselves all the time, but today I want you to do the very opposite. I want you to take time to focus on you, to consider your strengths and natural talents the gifts that you were born with.

These assets are what make you unique. Your unique abilities that make you who you are today.
If you find this tricky, call in a few friends for help. Send them an email and ask them what they think is your unique ability. Believe me this can be an empowering exercise to do , its exercise I use with my clients with great success.

Your ideal client.

What are their beliefs and desires? What keeps them awake at night? Where will you find them?

Now let’s start looking at the product or service you provide. Begin by listing all the benefits you offer. What are the benefits that speak most directly to your ideal clients? in other words why should someone buy from you? is it that you offering the best service? Or have you got the highest success rate?

Look back at your client’s feedback and testimonials as this can often reveals the answers. Why did past customers choose to work with you? What did you do that made them become a client?

Shall I tell you? They chose you because there was something that you communicated to them which was unique, something that separated you from any other competitors. Whether you knew it or not, you probably communicated your 'USP'.

It’s this USP that convinces your customers of the value of your service/product. Don’t confuse this with cost, I’m referring to the value your service offers as perceived by the customer. That’s why I urge you to define yours as soon as possible.

Now let’s look at your competition.

What is it that they offer that you don’t? What do you offer that is different or better? What is it that distinguishes you from them?

By now you should have some good idea as to what makes you stand out from the crowd.
All you need to do now is start telling your ideal clients what you can do for them and why you are the unique person to do it. Share your USP in your marketing materials, at networking events, on your business cards, on your website and any other time when given the opportunity.