What is your Keep in Touch Strategy?

How are you going to stay in regular contact with your prospects?

Picture this:

You have just spent the past week preparing for a speaking engagement at a large trade event, you made a good impression. Following the event you have a pocket full of business cards - contact details of people who are already interested in your product or service or in other words, warm leads.

What do you do next? Be honest – what do you do?

I know for sure that many of the women I work with make great efforts to keep in touch, sadly what is often lacking is strategy. Often their attempts are random, unpredictable and unplanned. They haven’t clearly defined or thought through a series of steps or a process which will deliver a specific message to their contacts. The trick is to create a natural blend of messages that gradually move your prospects closer to becoming paying clients.

Nurturing the relationships you already have I believe, is crucial to growing and sustaining your business. If you don’t these warm leads will quickly become cold again.