Two weeks ago we brought home our adorable new addition to the family, an 8 week old Tibeten Terrier puppy, Bodington, or Bodders for short. He really is adorable and my daughters simply can’t wait to come home from school to play with him in the garden.
So why am I telling you this? Surely this can’t be pertinent to running your own business?
Well, it is and let me tell you why.
When Bodders left his mother and 7 siblings to start his life living with us there was a lot of adjusting he had to accustom himself to. The first night he slept soundly until 6am. Well wouldn’t you if you had to contend with your first car journey, a ferry ride across The Solent and a completely new environment, with strange people, oh and a cat. Pretty tiring all in all.
The second night, he initially settled well but then woke at 1am, making a noise which has since developed into a full blown bark. We’d been advised to leave him, to see if he would settle but after 20 minutes I must admit, I gave in, threw back the bed covers and went down stairs to reassure him.
This happened several times each night for the following four nights, each time I went downstairs and settled him and then he was fine.
I had to keep reminding him I was there, just like you need to consistently remind your prospects that you are there too. After all customers and clients can’t walk through your door if they don’t know you are there.
Keeping in touch with your prospects is such an important strategy that enables you to develop strong relationships with your prospective clients so they gradually get to know you, like you, trust and remember you before until they become ready to buy.
So what is your strategy? How do you keep in touch? how do you follow up and strengthen the relationships between yourself and your prospects?
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