What is your Keep in Touch Strategy?

How are you going to stay in regular contact with your prospects?

Picture this:

You have just spent the past week preparing for a speaking engagement at a large trade event, you made a good impression. Following the event you have a pocket full of business cards - contact details of people who are already interested in your product or service or in other words, warm leads.

What do you do next? Be honest – what do you do?

I know for sure that many of the women I work with make great efforts to keep in touch, sadly what is often lacking is strategy. Often their attempts are random, unpredictable and unplanned. They haven’t clearly defined or thought through a series of steps or a process which will deliver a specific message to their contacts. The trick is to create a natural blend of messages that gradually move your prospects closer to becoming paying clients.

Nurturing the relationships you already have I believe, is crucial to growing and sustaining your business. If you don’t these warm leads will quickly become cold again.

What does caring for a new puppy have to do with marketing?

Two weeks ago we brought home our adorable new addition to the family, an 8 week old Tibeten Terrier puppy, Bodington, or Bodders for short. He really is adorable and my daughters simply can’t wait to come home from school to play with him in the garden.

So why am I telling you this? Surely this can’t be pertinent to running your own business?

Well, it is and let me tell you why.

When Bodders left his mother and 7 siblings to start his life living with us there was a lot of adjusting he had to accustom himself to. The first night he slept soundly until 6am. Well wouldn’t you if you had to contend with your first car journey, a ferry ride across The Solent and a completely new environment, with strange people, oh and a cat. Pretty tiring all in all.

The second night, he initially settled well but then woke at 1am, making a noise which has since developed into a full blown bark. We’d been advised to leave him, to see if he would settle but after 20 minutes I must admit, I gave in, threw back the bed covers and went down stairs to reassure him.

This happened several times each night for the following four nights, each time I went downstairs and settled him and then he was fine.

I had to keep reminding him I was there, just like you need to consistently remind your prospects that you are there too. After all customers and clients can’t walk through your door if they don’t know you are there.

Keeping in touch with your prospects is such an important strategy that enables you to develop strong relationships with your prospective clients so they gradually get to know you, like you, trust and remember you before until they become ready to buy.

So what is your strategy? How do you keep in touch? how do you follow up and strengthen the relationships between yourself and your prospects?

How To Increase Your Fees And Still Get MORE Clients?

There’s so much talk about tightening purse strings but don’t be tempted to cut your prices. Many business owners believe that if they cut their prices they will gain more customers – not so.

It doesn’t necessarily follow that your sales volumes will increase. Putting up your fees is actually doing your clients a favour.

This is just one of the topics that marketing expert and author Hannah McNamara will be covering on her FREE Teleseminar event ‘ How to increase your fees and still get more clients’ on Thursday 9th July 2009.


You can claim your free place on this very special tele-seminar here:

Hannah McNamara will be covering so much material including:


* Why you could easily earn an extra £26,000 ($42,000) per year from your
coaching sessions alone - it won't happen overnight, but if you apply what
Hannah tells you, the results are guaranteed

* Which niche markets you should focus on and which you should avoid like the
plague if you want to be successful

* 3 ways that you are sabotaging your clients' successes - many coaches are
stopping their clients achieving their goals without even realising it

Hannah will also be previewing material from her new tell-all marketing training programme on this call.

Until now she has only revealed this information to a select number of people on her one-to-one coaching programme.

Fancy a sneak preview?

Claim your free place on this tele-seminar here: