What Shall I Post On My Blog Today? 3 Ways To Overcome Resistance To Blogging

One of the most common responses I hear when I suggest that my clients set up a blog is that they don’t know what to write about.

“I haven’t got anything to write about” is a popular retort, as is “I’m not very creative, I lack ideas for content.”

Having an online presence is fast on its way to becoming the norm, like it or not the internet is here to stay. So if you aren’t already making the most of your online presence then you are soon going to be left behind. Blogging is a great way to add a personal touch to your business and helps you differentiate yourself from your competitors.

Now really is the time to embrace the changes in marketing by launching your own blog, my three quick and easy tips below will help you overcome your resistance to joining the millions of other online bloggers.

Pay attention to what your clients are saying to you. Listen to the conversations and discover what their current problems or concerns are. Simple, you now have the topics to write about. I know you are passionate about helping your clients and blogging provides a great platform to support your clients and hit a much wider audience at the same time.

Don’t underestimate your knowledge. We all have huge amounts of great knowledge stored away in our memories. But don’t assume just because you have that knowledge that everyone else has too. Sometimes what seems obvious to you may be a completely new concept to someone else. Remember as a business owner you are a problem solver, your clients have sought you out because they regard you as an expert.

If you are still struggling for ideas why not approach your colleagues, use your contacts recycle articles, with their permission of course! It’s a win/win situation; it provides your colleague some free publicity and gives you the much needed content.