Are your Clients VIP's

Imagine if all our clients were repeat clients – wouldn’t that be great?
I believe that to keep your existing clients and turn them into raving fans is always a good investment. Not only is it cheaper to market to existing customers than to find new ones its also a lot easier.

However, there is more to it than providing a great service and exceeding your customer expectations. Like everything else in business it takes effort on your part to nurture and maintain those relationships.

Earlier this week I was totally surprised to receive an email from the company I’d commissioned last summer to design my new logo. I wasn’t surprised to receive an email as such but pleasantly surprised by their message. They had looked at my website and noticed my logo looked a little bit ‘fuzzy’ and were attaching another file that would make the logo look sharper. What a great example of exceptional service and totally unexpected too.

So what are you doing to go show your customers how much you C.A.R.E?

Follow my tips to go that extra mile and get your clients coming back for more

1) Continually keep in touch – more than a regular newsletter, send a card or note at regular intervals, complement your clients on their successes, remember birthdays and other important milestones.
2) Appreciation - Not only is it polite to say thank you to those who buys from you, let your clients know how you enjoyed working with them and how grateful you are that they chose to work with you.
3) Reminders - use a direct mail campaign, postcards work well and are a popular form of marketing right now. Alternatively send out a personal invitation offering a discount or similar incentive for new services for past clients.
4) Exceed Client Expectations - Always provide that extra value by becoming a resource to your clients by offering tools, tips, referrals and information your customers might find useful.

Remember the lifetime value of your customers. Be sure to treat each customer as a Very Important Person. They will rave about you.