What Does Your Business Say About You?

They say that bad news travels fast, people just love to talk - so what are others saying about your business?
I recently read that if a person has a negative experience of your business they will tell 9 other people, but if they have a good, positive experience they will only tell 4.
Take a moment to think about your own recent experiences, either when you were out shopping or receiving a service from another business. What did you tell your friends?
Let me tell you of my experience yesterday.
I was in a well known bookstore and I clumsily left my gloves on the counter as I rushed off after making my purchase.
So first thing this morning I called the store to see if my gloves were still there.
After describing them to the assistant on the other end of the phone he assured me he had my gloves. I went on to explain that I didn’t live in the town and asked if they would mind hanging on to them until the next time I was passing in about 10 days time.
“No, we can’t do that,” was his reply, I was silenced for a moment until he added “if you give me your address I will make sure we post them on to you.”
Your customers are the best agent for positive word-of-mouth marketing, so how can you get them to talk about you?
Now, take this one step further, just think how much you could save on your marketing if you were to encourage your clients to spread the word for you.