If you are concerned that your marketing efforts aren’t getting you the clients you desire, DON’T DO ANYTHING, until you’ve listened to the Secrets of Effective Marketing four part teleclass, commencing next week.
In this four part weekly teleclass series, starting Tuesday 4th November, I will be offering not only the opportunity to clarify your direction as you market your services or products but I will also help you devise a unique marketing road map just for you.
Here are just 4 of the many strategies I will be revealing:
Clarity on who your target audience really are
Discover what your clients really want
How to package your products or services and fill up your pipeline
The importance of follow up and how you can keep in touch
So register now, and don't kick yourself later for missing out!
All you need to participate is your phone so you can easily access these teleclasses from where ever you are.
Simply fill in the registration boxes at
http://allisonmarlowe.com/teleclass.html
to ensure you get a place on the calls. You will be glad that you did.
Your investment, just £77 you will also receive a free audio recording of each session for you to listen to again and again
I look forward to 'meeting' you on the calls.
Wednesday, 29 October 2008
Friday, 24 October 2008
It's official!
What a fantastic turn out to last evenings official launch party.
37 local business women turned up to an extra special Winning Women event to help me celebrate the launch of http://www.allisonmarlowe.com/ and what a fantastic evening we had.
Some great networking took place and although Winning Women place great emphasis on developing and building supportive relationships I am aware that some business leads were also made.
Local author, broadcaster and energy coach Alyssa Abbey, was on hand to sign copies of her new book 'Stop Making Excuses and Start Living with Energy'.
All in all a great evening, but don't take it from me, here are just a few of the comments made by other attendees.
Thank you so much for such a lovely evening, it was really perfect! It was obvious from the ease of the evening how much planning and thought had gone into it! It has been a real pleasure to work with you and I want to wish you every success for your new venture.
Rachel O’Reilly Creative Director Morph PR and Marketing
Well done for a great launch party last night. I hope you enjoyed it, we had a great time.
Janet Smith & Shimla Taylor
Brown Sugar events
WELL DONE !! What a lovely evening, so well organized and thought provoking, I especially liked the skipping rope exercise and the ice breaking exercise, so good at getting us to talk like humans rather than networking machines !!
I am so impressed that despite all your difficulties this year Allison you have achieved so much, and I loved all the banners and design material, the logo is great !
Thanks for a super evening, I will definitely be coming again whenever possible.
Lisa Sturge Laughter Lines Coaching
Congratulations on the relaunch and rebranding of your business last night. You must be pleased with the turn out.
Elizabeth Christie
Soupafresh
I just wanted to say thanks again for a great evening. I met lots of lovely ladies, and found inspiration when I wasn't expecting to!
I'd really like to come along to the next meeting so I'd be grateful if you could keep me posted...
Good luck with the relaunch Allison,
Helen Ison
Freelance Copywriter
Just a short note to congratulate you on your re-launch last night!
It was a really good evening, with a great turn-out. You must be very proud of your achievements.
Good luck for the future.
Lin Wilson Travel Counsellors
37 local business women turned up to an extra special Winning Women event to help me celebrate the launch of http://www.allisonmarlowe.com/ and what a fantastic evening we had.
Some great networking took place and although Winning Women place great emphasis on developing and building supportive relationships I am aware that some business leads were also made.
Local author, broadcaster and energy coach Alyssa Abbey, was on hand to sign copies of her new book 'Stop Making Excuses and Start Living with Energy'.
All in all a great evening, but don't take it from me, here are just a few of the comments made by other attendees.
Thank you so much for such a lovely evening, it was really perfect! It was obvious from the ease of the evening how much planning and thought had gone into it! It has been a real pleasure to work with you and I want to wish you every success for your new venture.
Rachel O’Reilly Creative Director Morph PR and Marketing
Well done for a great launch party last night. I hope you enjoyed it, we had a great time.
Janet Smith & Shimla Taylor
Brown Sugar events
WELL DONE !! What a lovely evening, so well organized and thought provoking, I especially liked the skipping rope exercise and the ice breaking exercise, so good at getting us to talk like humans rather than networking machines !!
I am so impressed that despite all your difficulties this year Allison you have achieved so much, and I loved all the banners and design material, the logo is great !
Thanks for a super evening, I will definitely be coming again whenever possible.
Lisa Sturge Laughter Lines Coaching
Congratulations on the relaunch and rebranding of your business last night. You must be pleased with the turn out.
Elizabeth Christie
Soupafresh
I just wanted to say thanks again for a great evening. I met lots of lovely ladies, and found inspiration when I wasn't expecting to!
I'd really like to come along to the next meeting so I'd be grateful if you could keep me posted...
Good luck with the relaunch Allison,
Helen Ison
Freelance Copywriter
Just a short note to congratulate you on your re-launch last night!
It was a really good evening, with a great turn-out. You must be very proud of your achievements.
Good luck for the future.
Lin Wilson Travel Counsellors
Monday, 20 October 2008
The New Website is Now Live
Check it out and tell me what you think. http://www.allisonmarlowe.com
It still needs a few tweaks here and there which will be carried out over the next couple of weeks. In the meantime, if you are looking for some new reading material, check out some of the books on the resource page that have greatly helped me take my business to the next level.
It still needs a few tweaks here and there which will be carried out over the next couple of weeks. In the meantime, if you are looking for some new reading material, check out some of the books on the resource page that have greatly helped me take my business to the next level.
Sunday, 19 October 2008
Why you need to take your business to the next level.
Despite the media constantly bombarding us with news of the current economic climate, now is not the time to be cutting back on your marketing or putting off that training/coaching/mentoring programme.
No definitely not. Now is the time to get even better at what you do, and that means investing in your business development to allow it to grow so that you not only stand out from your competitors, but so that you will then prosper in a weak market and be miles ahead of your competitors when the economy recovers.
Your services and products might have been good enough last year but to maintain the same results, the same profits, this year its essential to increase your skills so you can provide an even better service to your customers as this will really pay off in the long run. Here’s a story about what not to do.
The Man Who Sold Hot Dogs
There was a man who lived by the side of the road and sold hot dogs. He was hard of hearing so he had no radio. He had trouble with his eyes so he read no newspapers. But he sold good hot dogs. He put up signs on the highway telling people how good the hot dogs were. He stood by the side of the road and cried, “Buy a hot dog mister?” And people bought.
He increased his meat and bun orders. He bought a bigger stove to take care of his trade. He finally got his son home from college to help him out.
But then something happened.
His son said, “Father, haven’t you been listening to the radio? Haven’t you been reading the newspapers? There’s a big recession. The European situation is terrible. The domestic situation is worse.”
Whereupon the father thought, “Well, my son’s been to college, he reads the newspapers and he listens to the radio. He ought to know.”
So the father cut down on his bun orders, took down his advertising signs and no longer bothered to stand out on the highway selling hot dogs. And his hot dog sales fell almost overnight. “You’re right, son,” the old man said to his boy. “We’re certainly in the middle of a great recession.”
No definitely not. Now is the time to get even better at what you do, and that means investing in your business development to allow it to grow so that you not only stand out from your competitors, but so that you will then prosper in a weak market and be miles ahead of your competitors when the economy recovers.
Your services and products might have been good enough last year but to maintain the same results, the same profits, this year its essential to increase your skills so you can provide an even better service to your customers as this will really pay off in the long run. Here’s a story about what not to do.
The Man Who Sold Hot Dogs
There was a man who lived by the side of the road and sold hot dogs. He was hard of hearing so he had no radio. He had trouble with his eyes so he read no newspapers. But he sold good hot dogs. He put up signs on the highway telling people how good the hot dogs were. He stood by the side of the road and cried, “Buy a hot dog mister?” And people bought.
He increased his meat and bun orders. He bought a bigger stove to take care of his trade. He finally got his son home from college to help him out.
But then something happened.
His son said, “Father, haven’t you been listening to the radio? Haven’t you been reading the newspapers? There’s a big recession. The European situation is terrible. The domestic situation is worse.”
Whereupon the father thought, “Well, my son’s been to college, he reads the newspapers and he listens to the radio. He ought to know.”
So the father cut down on his bun orders, took down his advertising signs and no longer bothered to stand out on the highway selling hot dogs. And his hot dog sales fell almost overnight. “You’re right, son,” the old man said to his boy. “We’re certainly in the middle of a great recession.”
Sunday, 12 October 2008
Will you be joining us?
Winning Women
October 23rd 2008
7-9.30pm
The Lysses Hotel,
High Street, Fareham, Hants
With only two weeks to go before the launch party, I wanted to make sure you have the date firmly in your diary.
If for any reason you haven't yet sent an RSVP to my VA Tracy, then it still isn't too late!
This evening is a fantastic 'not to be missed' networking opportunity and not only that it is FREE!
Gone are the days when networking events were about how many business cards you could collect and trying desperately to sell your business services and pick up a client or two within the space of an hour.
Today, networking events are full of enthusiastic people who want to meet with like minded others who are in a similar situation to themselves. Working from home can be lonely at times, so where else can you talk passionately about your business?
So how do I get business by networking then, I hear you ask?
It simply comes through getting to know others, its a known fact in business that people buy from those they like, know and trust so understandably it takes time to build relationships, for people to really get to know you so that they feel confident in recommending you to their friends and contacts.
Here are a few of my top tips for getting the best out of networking by using the business cards you collect
write comments on the back about how you could help that person, what do they need?
write a brief description to help you remember who handed the card to you.
ask them if they would like to receive your newsletter ( write the response on the business card)
keep in touch, email them and thank them after the event
maybe suggest meeting for a coffee - there are huge benefits to making friends with other business women, many friendships start this way and can lead to major pieces of working being won.
Come and try out these tips for yourself on 23rd October.
There are also a few suprises in store, a special guest and a chance to discover more about the new services and products 'Accelerating your Business' provides.
Looking forward to seeing you there.
October 23rd 2008
7-9.30pm
The Lysses Hotel,
High Street, Fareham, Hants
With only two weeks to go before the launch party, I wanted to make sure you have the date firmly in your diary.
If for any reason you haven't yet sent an RSVP to my VA Tracy, then it still isn't too late!
This evening is a fantastic 'not to be missed' networking opportunity and not only that it is FREE!
Gone are the days when networking events were about how many business cards you could collect and trying desperately to sell your business services and pick up a client or two within the space of an hour.
Today, networking events are full of enthusiastic people who want to meet with like minded others who are in a similar situation to themselves. Working from home can be lonely at times, so where else can you talk passionately about your business?
So how do I get business by networking then, I hear you ask?
It simply comes through getting to know others, its a known fact in business that people buy from those they like, know and trust so understandably it takes time to build relationships, for people to really get to know you so that they feel confident in recommending you to their friends and contacts.
Here are a few of my top tips for getting the best out of networking by using the business cards you collect
write comments on the back about how you could help that person, what do they need?
write a brief description to help you remember who handed the card to you.
ask them if they would like to receive your newsletter ( write the response on the business card)
keep in touch, email them and thank them after the event
maybe suggest meeting for a coffee - there are huge benefits to making friends with other business women, many friendships start this way and can lead to major pieces of working being won.
Come and try out these tips for yourself on 23rd October.
There are also a few suprises in store, a special guest and a chance to discover more about the new services and products 'Accelerating your Business' provides.
Looking forward to seeing you there.
Wednesday, 1 October 2008
Do you Do the 4 D's?
Here's a little tip I'd like to share with you today. I first heard of the 4 D's at a seminar I attended recently. I believe the tool was originally created to help organise an abundance of incoming email.
Its a clever decision making tool, that can also be implemented in any area where you feel overwhelmed by too much to do and too little time.
So what are the 4 D's?
Do It
Delegate It
Diary It
Dump It
When you have one of those long 'to do' lists try using this simple process.
Firstly ask yourself, what specific action do I need to take? Can I DO IT in less than five minutes? If you answer YES, just get on and DO IT.
If you can't 'Do it' in less than five minutes, can you Delegate it?' If you can delegate the task to someone else then you can simply cross it off your list.
If you can't 'Delegate it' or 'Do it' in five minutes then Diarise it. Turn it into an actionable task or an appointment in your diary.
Lastly, if you really arent able to 'Do it' in less than five minutes, Delegate it, or Diarise it I highly suggest you just 'Dump it'. If it isnt that much of a priority then why waste your energy and time on something so trivial.
Have fun with this and let me know how you get on.
Its a clever decision making tool, that can also be implemented in any area where you feel overwhelmed by too much to do and too little time.
So what are the 4 D's?
Do It
Delegate It
Diary It
Dump It
When you have one of those long 'to do' lists try using this simple process.
Firstly ask yourself, what specific action do I need to take? Can I DO IT in less than five minutes? If you answer YES, just get on and DO IT.
If you can't 'Do it' in less than five minutes, can you Delegate it?' If you can delegate the task to someone else then you can simply cross it off your list.
If you can't 'Delegate it' or 'Do it' in five minutes then Diarise it. Turn it into an actionable task or an appointment in your diary.
Lastly, if you really arent able to 'Do it' in less than five minutes, Delegate it, or Diarise it I highly suggest you just 'Dump it'. If it isnt that much of a priority then why waste your energy and time on something so trivial.
Have fun with this and let me know how you get on.
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